Massage Therapy Permits & Licenses in Kenosha, WI

Complete guide to permits and licenses required to start a massage therapy in Kenosha, WI. Fees, renewal cycles, and agency contacts.

Domestic Limited Liability Company Registration

Wisconsin Department of Financial Institutions - Corporations Division
Required
Fee: $130.00-$130.00
Renewal: one time
Type: registration

Required for all LLCs formed in Wisconsin. Annual report required separately.

Annual Report for LLC

Wisconsin Department of Financial Institutions - Corporations Division
Required
Fee: $25.00-$25.00
Renewal: annual
Type: registration

Applies to all Wisconsin LLCs; maintains good standing.

Massage Therapist or Bodywork Therapist License

Wisconsin Department of Safety and Professional Services (DSPS) - Massage Therapy and Bodywork Therapy Examining Board
Required
Fee: $75.00-$75.00
Renewal: one time
Type: license

Prerequisites: 500 hours approved education or 600 hours apprenticeship; pass MBLEx exam; background check. Required for all practicing massage therapists in WI.

Assumed Name (DBA) Registration

Wisconsin Department of Financial Institutions - Corporations Division
May Apply
Fee: $15.00-$15.00
Renewal: one time
Type: registration

Required if business uses a name different from registered LLC name. Publish in newspaper within 40 days of filing.

Seller's Permit (if selling tangible goods/services subject to sales tax)

Wisconsin Department of Revenue
May Apply
Fee: $0.00-$0.00
Renewal: one time
Type: permit

Massage services themselves are generally not taxable in WI, but verify if any retail sales occur.

Wisconsin Tax Account Number (WTAN) Registration

Wisconsin Department of Revenue
Required
Renewal: one time
Type: registration

All Wisconsin businesses, including LLCs taxed as partnerships or disregarded entities, must obtain a WTAN to file state income, sales, and withholding taxes.

Wisconsin Sales Tax Permit (if selling taxable tangible personal property)

Wisconsin Department of Revenue
May Apply
Renewal: one time
Type: registration

Massage therapy services themselves are not subject to Wisconsin sales tax, but any sale of taxable goods requires this permit.

Wisconsin Withholding Tax Registration

Wisconsin Department of Revenue
May Apply
Renewal: one time
Type: registration

Registration provides a Wisconsin Withholding Account Number used on quarterly WT‑2 filings.

Wisconsin Quarterly Withholding Tax Returns (Form WT‑2)

Wisconsin Department of Revenue
May Apply
Renewal: one time
Type: filing

Even if no tax is due for a quarter, a zero return must be filed.

Wisconsin Unemployment Insurance (UI) Registration

Wisconsin Department of Workforce Development
May Apply
Fee: $0.00-$0.00
Renewal: one time
Type: registration

After registration, the employer receives a UI account number used on quarterly UI filings.

Wisconsin Quarterly Unemployment Insurance Tax Returns (Form UI‑1)

Wisconsin Department of Workforce Development
May Apply
Renewal: one time
Type: filing

Employers must also remit UI contributions with each filing.

Wisconsin Corporate/Individual Income Tax Annual Return (Form 4 or Schedule C)

Wisconsin Department of Revenue
Required
Fee: $0.00-$0.00
Renewal: one time
Type: filing

LLCs taxed as partnerships file on members’ returns; LLCs electing corporate tax file Form 4.

Wisconsin Quarterly Estimated Income Tax Payments

Wisconsin Department of Revenue (DOR)
May Apply
Renewal: varies
Type: filing

Payments are made using Form WT‑5.

Local Business License Tax – City of Madison (example)

City of Madison – Finance Department
May Apply
Fee: $50.00-$50.00
Renewal: one time
Type: license

Most Wisconsin municipalities require a business license; fees and due dates vary. Verify with the specific city where the massage practice is located.

Local Business License Tax – City of Milwaukee (example)

City of Milwaukee – Business License Division
May Apply
Fee: $75.00-$75.00
Renewal: one time
Type: license

Other Wisconsin cities and towns have similar licensing requirements; check the local municipality’s website for exact fees and deadlines.

Milwaukee City General Business License (if operating in Milwaukee)

City of Milwaukee Department of Neighborhood Services
May Apply
Fee: $100.00-$500.00
Renewal: annual
Type: license

Massage therapy falls under "Personal Services" category. Specific massage license required separately via state but city license also needed.

Milwaukee Zoning Approval for Massage Establishment

City of Milwaukee Department of City Development
May Apply
Fee: $150.00-$150.00
Renewal: one time
Type: permit

Massage parlors restricted to certain zoning districts (e.g., C-M, B4). See Milwaukee Code of Ordinances Sec. 295-907.

Milwaukee Health Department Plan Review and Permit

Milwaukee Health Department
May Apply
Fee: $300.00-$600.00
Renewal: one time
Type: permit

Required for compliance with public health standards (sanitation, wastewater). Milwaukee Code Ch. 290.

Milwaukee Fire Department Operating Permit

City of Milwaukee Fire Department
May Apply
Fee: $100.00-$300.00
Renewal: annual
Type: permit

NFPA 1 compliant; inspection required.

Milwaukee Certificate of Occupancy

City of Milwaukee Department of Neighborhood Services
May Apply
Fee: $100.00-$250.00
Renewal: one time
Type: permit

Required for all commercial spaces.

Dane County (Madison) Massage Establishment License

Dane County Zoning and Land Regulation
May Apply
Fee: $250.00-$250.00
Renewal: annual
Type: license

Requires state-licensed therapist; zoning compliance. Dane County Ordinance 11.15.

Madison Home Occupation Permit for Massage Therapy

City of Madison Community Development
May Apply
Fee: $50.00-$50.00
Renewal: annual
Type: permit

Limited to 25% of home floor area; no external signage. Madison General Ordinance Sec. 28.030.

Waukesha County Health Ordinance Compliance (Spa/Sanitation)

Waukesha County Health Department
May Apply
Fee: $150.00-$150.00
Renewal: annual
Type: permit

Sanitation standards for massage (linen, disinfectants). Requires state credentials.

Building Permit for Space Modifications

Varies by municipality (e.g., Milwaukee DNS)
May Apply
Fee: $200.00-$1000.00
Renewal: one time
Type: permit

Universal local requirement; submit plans for review.

Sign Permit

City of Milwaukee Department of Neighborhood Services
May Apply
Fee: $5.00-$5.00
Renewal: one time
Type: permit

Size/location restrictions per local zoning code.

Workers' Compensation Insurance

Wisconsin Department of Workforce Development – Office of Workers' Compensation
May Apply
Fee: $300.00-$300.00
Renewal: one time
Type: certificate

Wisconsin law (Wis. Stat. §§ 103.01‑103.30) requires all employers with at least one employee to carry workers’ compensation insurance, unless the employer is a sole proprietor with no employees.

General Liability Insurance

Not mandated by a specific Wisconsin state agency
Required
Fee: $500.00-$500.00
Renewal: one time
Type: certificate

DSPS does not mandate general liability insurance for massage therapists, but it is strongly recommended to protect against third‑party bodily injury or property damage claims.

Professional Liability (Errors & Omissions) Insurance

Wisconsin Department of Financial Institutions – Consumer Protection Guidance
Required
Fee: $500.00-$500.00
Renewal: one time
Type: certificate

While Wisconsin does not require professional liability insurance for massage therapists, many clients, spas, and employers require therapists to carry it. DSPS lists it as a recommended best practice.

Surety Bond (License/Contract Bond)

Wisconsin Department of Financial Institutions (DFI)
Required
Renewal: one time
Type: certificate

Surety bonds are generally required for contractors, auto dealers, and certain regulated professions, but there is no statutory bond requirement for massage‑therapy businesses in Wisconsin.

Commercial Auto Liability Insurance

Wisconsin Department of Transportation (WisDOT)
May Apply
Fee: $800.00-$800.00
Renewal: one time
Type: certificate

WisDOT requires minimum liability limits of $25,000 per person for bodily injury, $50,000 per accident for bodily injury, and $10,000 for property damage.

Product Liability Insurance

Not mandated by Wisconsin law for welding services
Required
Fee: $400.00-$400.00
Renewal: one time
Type: certificate

Product liability insurance is not mandated for massage‑therapy businesses, but it may be advisable if the LLC sells retail products to clients.

Liquor Liability Insurance

Not applicable to welding businesses
Required
Renewal: one time
Type: certificate

Liquor liability insurance is only required for establishments that hold a Wisconsin liquor license; a massage‑therapy LLC without such a license has no obligation.

Employer Identification Number (EIN)

Internal Revenue Service (IRS)
Required
Renewal: one time
Type: registration

All LLCs, even single‑member, must obtain an EIN if they have employees, elect to be taxed as a corporation, or need to open a bank account.

Federal Income Tax Filing for LLC (default partnership or sole‑proprietor treatment)

Internal Revenue Service (IRS)
Required
Renewal: annual
Type: permit

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OSHA Bloodborne Pathogens Standard (29 CFR 1910.1030)

Occupational Safety and Health Administration (OSHA)
May Apply
Fee: $50.00-$50.00
Renewal: one time
Type: permit

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OSHA Recordkeeping (OSHA 300 Log) – General Industry

Occupational Safety and Health Administration (OSHA)
May Apply
Renewal: annual
Type: filing

Most small massage‑therapy businesses have fewer than 10 employees, but the rule applies once the threshold is met.

Americans with Disabilities Act (ADA) – Title III Public Accommodation Requirements

U.S. Department of Justice, Civil Rights Division
May Apply
Renewal: one time
Type: permit

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Federal Trade Commission (FTC) Advertising and Marketing Guidelines – Health Claims

Federal Trade Commission (FTC)
Required
Renewal: one time
Type: permit

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Department of Labor – Fair Labor Standards Act (FLSA) Wage & Hour Requirements

U.S. Department of Labor (DOL), Wage and Hour Division
May Apply
Renewal: one time
Type: permit

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Department of Labor – Form I‑9 Employment Eligibility Verification

U.S. Citizenship and Immigration Services (USCIS) under DOL
May Apply
Renewal: one time
Type: permit

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Department of Labor – Family and Medical Leave Act (FMLA) Coverage

U.S. Department of Labor (DOL), Wage and Hour Division
May Apply
Renewal: one time
Type: permit

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Federal Reporting – Form 1099‑NEC for Independent Contractor Payments

Internal Revenue Service (IRS)
May Apply
Fee: $30.00-$30.00
Renewal: annual
Type: filing

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Federal Environmental Protection Agency (EPA) – Hazardous Waste Regulations (RCRA) – Cleaning‑Product Disposal

Environmental Protection Agency (EPA)
May Apply
Fee: $0.00-$0.00
Renewal: one time
Type: permit

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Federal Food, Drug, and Cosmetic Act – FDA Regulation of Medical Devices (if using therapeutic devices)

U.S. Food and Drug Administration (FDA)
May Apply
Fee: $5546.00-$5546.00
Renewal: one time
Type: permit

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Wisconsin LLC Annual Report

Wisconsin Department of Financial Institutions (DFI)
Required
Fee: $25.00-$25.00
Renewal: annual
Type: filing

File electronically via the DFI portal. No separate state tax filing is required for the report.

Massage Therapist Professional License Renewal

Wisconsin Department of Safety and Professional Services (DSPS)
Required
Fee: $50.00-$50.00
Renewal: biennial
Type: license

License is valid for 2 years. Renewal must be completed online through the DSPS portal.

Continuing Education (CE) for Massage Therapists

Wisconsin Department of Safety and Professional Services (DSPS)
Required
Fee: $20.00-$20.00
Renewal: biennial
Type: permit

12 CEUs required every 2 years, including at least 2 CEUs in ethics. CEUs can be earned through approved providers listed on the DSPS website.

Local Health Department Permit & Inspection (Personal Care Services)

Wisconsin Department of Health Services (DHS) – Local County Health Department
May Apply
Fee: $75.00-$75.00
Renewal: annual
Type: permit

Most Wisconsin counties (e.g., Milwaukee, Dane) require a permit for massage therapy facilities. Inspection is typically performed annually by the county health inspector.

Fire Marshal Inspection

Wisconsin Department of Fire Services (DFS) – Local Fire Department
May Apply
Fee: $0.00-$0.00
Renewal: annual
Type: permit

The local fire marshal conducts an annual safety inspection to verify egress, fire extinguishers, and occupancy limits.

Wisconsin State Income Tax Return (LLC taxed as Partnership)

Wisconsin Department of Revenue (DOR)
Required
Renewal: annual
Type: filing

File Wisconsin Form 3 (Partnership) by the federal deadline. Estimated tax payments are due quarterly (see quarterly estimated tax entry).

Federal Income Tax Return (LLC taxed as Partnership)

Internal Revenue Service (IRS)
Required
Renewal: annual
Type: filing

LLC members receive Schedule K‑1. Estimated tax payments are required if the members expect to owe $1,000 or more.

Quarterly Estimated Income Tax Payments (Federal & Wisconsin)

Internal Revenue Service (IRS) / Wisconsin Department of Revenue (DOR)
Required
Renewal: varies
Type: filing

Both federal and Wisconsin estimated tax payments are due on the same dates. Use Form 1040‑ES (federal) and Form 1‑ES (Wisconsin).

Wisconsin Sales & Use Tax Return (if selling taxable goods)

Wisconsin Department of Revenue (DOR)
May Apply
Renewal: varies
Type: filing

Most massage therapy services are exempt, but retail of products (e.g., oils, equipment) is taxable.

Unemployment Insurance (UI) Quarterly Wage Reporting

Wisconsin Department of Workforce Development (DWD) – Unemployment Insurance Division
May Apply
Renewal: varies
Type: filing

Report wages and pay UI contributions electronically via the DWD UI portal.

Workers’ Compensation Insurance Coverage

Wisconsin Department of Workforce Development – Workers’ Compensation Division
May Apply
Fee: $500.00-$500.00
Renewal: annual
Type: certificate

Proof of coverage must be posted in a conspicuous location.

Federal & Wisconsin Labor Law Posters

Wisconsin Department of Workforce Development (DWD)
May Apply
Fee: $20.00-$20.00
Renewal: one time
Type: permit

Postings include FLSA, OSHA, Minimum Wage, Unemployment Insurance, Workers’ Compensation, and state-specific notices.

Record Retention – Client Treatment Records

Wisconsin Department of Safety and Professional Services (DSPS)
Required
Renewal: one time
Type: permit

Records must be legible, securely stored, and available for inspection upon request.

Record Retention – Tax and Financial Records

Wisconsin Department of Revenue
Required
Renewal: one time
Type: permit

Include payroll records, expense receipts, and bank statements.

Address Change Notification – Professional License

Wisconsin Department of Safety and Professional Services (DSPS)
Required
Renewal: one time
Type: filing

Update can be completed online through the DSPS portal.

Annual Business License Renewal (City/Municipality)

City of Madison – Business Licensing Division (example; replace with actual locality)
May Apply
Fee: $50.00-$50.00
Renewal: annual
Type: license

Check the specific city’s website for exact renewal dates and fees.

Step-by-Step Compliance Guide

  1. As a massage therapy business in Kenosha, WI, you must comply with Americans with Disabilities Act (ADA) Title III regulations, with costs varying based on your facility.
  2. The Federal Trade Commission (FTC) requires compliance with advertising and consumer protection rules, and fees for enforcement can vary.
  3. You are required to file Federal Income Tax returns with the Internal Revenue Service (IRS), and the specific form needed depends on your business structure.
  4. Federal Income and Self-Employment Tax Obligations for LLCs require attention to both tax filing and potential assessed fees with the IRS.
  5. Record retention for tax and licensing purposes is a one-time requirement from the Internal Revenue Service, though ongoing record-keeping is essential.
  6. The FTC also enforces truth-in-advertising and consumer protection rules, requiring businesses to maintain accurate and non-misleading marketing materials.
  7. If operating as an LLC, you’ll need to fulfill Federal Income Tax Filing requirements, which may involve filing as a disregarded entity or partnership with the IRS.
  8. Ensure you understand and adhere to all applicable Federal Income and Self-Employment Tax Obligations, as the IRS assesses varying fees for non-compliance.

Common Mistakes to Avoid

  • Failing to comply with ADA Title III regulations can lead to lawsuits and significant penalties.
  • Ignoring FTC advertising rules can result in cease and desist orders and financial penalties.
  • Incorrectly classifying employees versus independent contractors can lead to IRS penalties and back taxes.
  • Missing annual Federal Income Tax filing deadlines with the IRS will incur penalties and interest.
  • Neglecting to retain proper business records can result in issues during an IRS audit.

Frequently Asked Questions

What is the cost of ADA compliance?

ADA Title III compliance costs vary significantly, ranging from $1,000 to $20,000 or more, depending on the necessary modifications to your Kenosha facility to ensure accessibility for individuals with disabilities.

Does the FTC have specific rules for massage therapy businesses?

The FTC focuses on advertising and consumer protection, meaning massage therapy businesses must avoid deceptive claims about services or health benefits, and clearly disclose pricing and policies.

How often do I need to file federal income taxes?

The frequency of federal income tax filing depends on your business structure; LLCs typically file annually, using either Form 1065 or 1120S, while sole proprietorships file with their personal income tax return.

What are the potential penalties for non-compliance with FTC rules?

The FTC can issue cease and desist orders, require corrective advertising, and impose financial penalties for violations of advertising and consumer protection rules, potentially impacting your business's reputation and finances.

Are there any federal licenses specifically required for massage therapy?

No, there is no federal license specifically required to practice massage therapy; however, compliance with federal regulations regarding taxes, advertising, and accessibility is still mandatory for businesses operating in Kenosha, WI.

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