Complete guide to permits and licenses required to start a massage therapy in Kenosha, WI. Fees, renewal cycles, and agency contacts.
Domestic Limited Liability Company Registration
Wisconsin Department of Financial Institutions - Corporations Division
Required Fee: $130.00-$130.00
Renewal: one time
Type: registration
Required for all LLCs formed in Wisconsin. Annual report required separately.
Annual Report for LLC
Wisconsin Department of Financial Institutions - Corporations Division
Required Fee: $25.00-$25.00
Renewal: annual
Type: registration
Applies to all Wisconsin LLCs; maintains good standing.
Massage Therapist or Bodywork Therapist License
Wisconsin Department of Safety and Professional Services (DSPS) - Massage Therapy and Bodywork Therapy Examining Board
Required Fee: $75.00-$75.00
Renewal: one time
Type: license
Prerequisites: 500 hours approved education or 600 hours apprenticeship; pass MBLEx exam; background check. Required for all practicing massage therapists in WI.
Assumed Name (DBA) Registration
Wisconsin Department of Financial Institutions - Corporations Division
May Apply Fee: $15.00-$15.00
Renewal: one time
Type: registration
Required if business uses a name different from registered LLC name. Publish in newspaper within 40 days of filing.
Seller's Permit (if selling tangible goods/services subject to sales tax)
Wisconsin Department of Revenue
May Apply Fee: $0.00-$0.00
Renewal: one time
Type: permit
Massage services themselves are generally not taxable in WI, but verify if any retail sales occur.
Wisconsin Tax Account Number (WTAN) Registration
Wisconsin Department of Revenue
Required Renewal: one time
Type: registration
All Wisconsin businesses, including LLCs taxed as partnerships or disregarded entities, must obtain a WTAN to file state income, sales, and withholding taxes.
Wisconsin Sales Tax Permit (if selling taxable tangible personal property)
Wisconsin Department of Revenue
May Apply Renewal: one time
Type: registration
Massage therapy services themselves are not subject to Wisconsin sales tax, but any sale of taxable goods requires this permit.
Wisconsin Withholding Tax Registration
Wisconsin Department of Revenue
May Apply Renewal: one time
Type: registration
Registration provides a Wisconsin Withholding Account Number used on quarterly WT‑2 filings.
Wisconsin Quarterly Withholding Tax Returns (Form WT‑2)
Wisconsin Department of Revenue
May Apply Renewal: one time
Type: filing
Even if no tax is due for a quarter, a zero return must be filed.
Wisconsin Unemployment Insurance (UI) Registration
Wisconsin Department of Workforce Development
May Apply Fee: $0.00-$0.00
Renewal: one time
Type: registration
After registration, the employer receives a UI account number used on quarterly UI filings.
Wisconsin Quarterly Unemployment Insurance Tax Returns (Form UI‑1)
Wisconsin Department of Workforce Development
May Apply Renewal: one time
Type: filing
Employers must also remit UI contributions with each filing.
Wisconsin Corporate/Individual Income Tax Annual Return (Form 4 or Schedule C)
Wisconsin Department of Revenue
Required Fee: $0.00-$0.00
Renewal: one time
Type: filing
LLCs taxed as partnerships file on members’ returns; LLCs electing corporate tax file Form 4.
Wisconsin Quarterly Estimated Income Tax Payments
Wisconsin Department of Revenue (DOR)
May Apply Renewal: varies
Type: filing
Payments are made using Form WT‑5.
Local Business License Tax – City of Madison (example)
City of Madison – Finance Department
May Apply Fee: $50.00-$50.00
Renewal: one time
Type: license
Most Wisconsin municipalities require a business license; fees and due dates vary. Verify with the specific city where the massage practice is located.
Local Business License Tax – City of Milwaukee (example)
City of Milwaukee – Business License Division
May Apply Fee: $75.00-$75.00
Renewal: one time
Type: license
Other Wisconsin cities and towns have similar licensing requirements; check the local municipality’s website for exact fees and deadlines.
Milwaukee City General Business License (if operating in Milwaukee)
City of Milwaukee Department of Neighborhood Services
May Apply Fee: $100.00-$500.00
Renewal: annual
Type: license
Massage therapy falls under "Personal Services" category. Specific massage license required separately via state but city license also needed.
Milwaukee Zoning Approval for Massage Establishment
City of Milwaukee Department of City Development
May Apply Fee: $150.00-$150.00
Renewal: one time
Type: permit
Massage parlors restricted to certain zoning districts (e.g., C-M, B4). See Milwaukee Code of Ordinances Sec. 295-907.
Milwaukee Health Department Plan Review and Permit
Milwaukee Health Department
May Apply Fee: $300.00-$600.00
Renewal: one time
Type: permit
Required for compliance with public health standards (sanitation, wastewater). Milwaukee Code Ch. 290.
Milwaukee Fire Department Operating Permit
City of Milwaukee Fire Department
May Apply Fee: $100.00-$300.00
Renewal: annual
Type: permit
NFPA 1 compliant; inspection required.
Milwaukee Certificate of Occupancy
City of Milwaukee Department of Neighborhood Services
May Apply Fee: $100.00-$250.00
Renewal: one time
Type: permit
Required for all commercial spaces.
Dane County (Madison) Massage Establishment License
Dane County Zoning and Land Regulation
May Apply Fee: $250.00-$250.00
Renewal: annual
Type: license
Requires state-licensed therapist; zoning compliance. Dane County Ordinance 11.15.
Madison Home Occupation Permit for Massage Therapy
City of Madison Community Development
May Apply Fee: $50.00-$50.00
Renewal: annual
Type: permit
Limited to 25% of home floor area; no external signage. Madison General Ordinance Sec. 28.030.
Waukesha County Health Ordinance Compliance (Spa/Sanitation)
Waukesha County Health Department
May Apply Fee: $150.00-$150.00
Renewal: annual
Type: permit
Sanitation standards for massage (linen, disinfectants). Requires state credentials.
Building Permit for Space Modifications
Varies by municipality (e.g., Milwaukee DNS)
May Apply Fee: $200.00-$1000.00
Renewal: one time
Type: permit
Universal local requirement; submit plans for review.
Sign Permit
City of Milwaukee Department of Neighborhood Services
May Apply Fee: $5.00-$5.00
Renewal: one time
Type: permit
Size/location restrictions per local zoning code.
Workers' Compensation Insurance
Wisconsin Department of Workforce Development – Office of Workers' Compensation
May Apply Fee: $300.00-$300.00
Renewal: one time
Type: certificate
Wisconsin law (Wis. Stat. §§ 103.01‑103.30) requires all employers with at least one employee to carry workers’ compensation insurance, unless the employer is a sole proprietor with no employees.
General Liability Insurance
Not mandated by a specific Wisconsin state agency
Required Fee: $500.00-$500.00
Renewal: one time
Type: certificate
DSPS does not mandate general liability insurance for massage therapists, but it is strongly recommended to protect against third‑party bodily injury or property damage claims.
Professional Liability (Errors & Omissions) Insurance
Wisconsin Department of Financial Institutions – Consumer Protection Guidance
Required Fee: $500.00-$500.00
Renewal: one time
Type: certificate
While Wisconsin does not require professional liability insurance for massage therapists, many clients, spas, and employers require therapists to carry it. DSPS lists it as a recommended best practice.
Surety Bond (License/Contract Bond)
Wisconsin Department of Financial Institutions (DFI)
Required Renewal: one time
Type: certificate
Surety bonds are generally required for contractors, auto dealers, and certain regulated professions, but there is no statutory bond requirement for massage‑therapy businesses in Wisconsin.
Commercial Auto Liability Insurance
Wisconsin Department of Transportation (WisDOT)
May Apply Fee: $800.00-$800.00
Renewal: one time
Type: certificate
WisDOT requires minimum liability limits of $25,000 per person for bodily injury, $50,000 per accident for bodily injury, and $10,000 for property damage.
Product Liability Insurance
Not mandated by Wisconsin law for welding services
Required Fee: $400.00-$400.00
Renewal: one time
Type: certificate
Product liability insurance is not mandated for massage‑therapy businesses, but it may be advisable if the LLC sells retail products to clients.
Liquor Liability Insurance
Not applicable to welding businesses
Required Renewal: one time
Type: certificate
Liquor liability insurance is only required for establishments that hold a Wisconsin liquor license; a massage‑therapy LLC without such a license has no obligation.
Employer Identification Number (EIN)
Internal Revenue Service (IRS)
Required Renewal: one time
Type: registration
All LLCs, even single‑member, must obtain an EIN if they have employees, elect to be taxed as a corporation, or need to open a bank account.
Federal Income Tax Filing for LLC (default partnership or sole‑proprietor treatment)
Internal Revenue Service (IRS)
Required Renewal: annual
Type: permit
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OSHA Bloodborne Pathogens Standard (29 CFR 1910.1030)
Occupational Safety and Health Administration (OSHA)
May Apply Fee: $50.00-$50.00
Renewal: one time
Type: permit
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OSHA Recordkeeping (OSHA 300 Log) – General Industry
Occupational Safety and Health Administration (OSHA)
May Apply Renewal: annual
Type: filing
Most small massage‑therapy businesses have fewer than 10 employees, but the rule applies once the threshold is met.
Americans with Disabilities Act (ADA) – Title III Public Accommodation Requirements
U.S. Department of Justice, Civil Rights Division
May Apply Renewal: one time
Type: permit
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Federal Trade Commission (FTC) Advertising and Marketing Guidelines – Health Claims
Federal Trade Commission (FTC)
Required Renewal: one time
Type: permit
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Department of Labor – Fair Labor Standards Act (FLSA) Wage & Hour Requirements
U.S. Department of Labor (DOL), Wage and Hour Division
May Apply Renewal: one time
Type: permit
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Department of Labor – Form I‑9 Employment Eligibility Verification
U.S. Citizenship and Immigration Services (USCIS) under DOL
May Apply Renewal: one time
Type: permit
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Department of Labor – Family and Medical Leave Act (FMLA) Coverage
U.S. Department of Labor (DOL), Wage and Hour Division
May Apply Renewal: one time
Type: permit
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Federal Reporting – Form 1099‑NEC for Independent Contractor Payments
Internal Revenue Service (IRS)
May Apply Fee: $30.00-$30.00
Renewal: annual
Type: filing
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Federal Environmental Protection Agency (EPA) – Hazardous Waste Regulations (RCRA) – Cleaning‑Product Disposal
Environmental Protection Agency (EPA)
May Apply Fee: $0.00-$0.00
Renewal: one time
Type: permit
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Federal Food, Drug, and Cosmetic Act – FDA Regulation of Medical Devices (if using therapeutic devices)
U.S. Food and Drug Administration (FDA)
May Apply Fee: $5546.00-$5546.00
Renewal: one time
Type: permit
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Wisconsin LLC Annual Report
Wisconsin Department of Financial Institutions (DFI)
Required Fee: $25.00-$25.00
Renewal: annual
Type: filing
File electronically via the DFI portal. No separate state tax filing is required for the report.
Massage Therapist Professional License Renewal
Wisconsin Department of Safety and Professional Services (DSPS)
Required Fee: $50.00-$50.00
Renewal: biennial
Type: license
License is valid for 2 years. Renewal must be completed online through the DSPS portal.
Continuing Education (CE) for Massage Therapists
Wisconsin Department of Safety and Professional Services (DSPS)
Required Fee: $20.00-$20.00
Renewal: biennial
Type: permit
12 CEUs required every 2 years, including at least 2 CEUs in ethics. CEUs can be earned through approved providers listed on the DSPS website.
Local Health Department Permit & Inspection (Personal Care Services)
Wisconsin Department of Health Services (DHS) – Local County Health Department
May Apply Fee: $75.00-$75.00
Renewal: annual
Type: permit
Most Wisconsin counties (e.g., Milwaukee, Dane) require a permit for massage therapy facilities. Inspection is typically performed annually by the county health inspector.
Fire Marshal Inspection
Wisconsin Department of Fire Services (DFS) – Local Fire Department
May Apply Fee: $0.00-$0.00
Renewal: annual
Type: permit
The local fire marshal conducts an annual safety inspection to verify egress, fire extinguishers, and occupancy limits.
Wisconsin State Income Tax Return (LLC taxed as Partnership)
Wisconsin Department of Revenue (DOR)
Required Renewal: annual
Type: filing
File Wisconsin Form 3 (Partnership) by the federal deadline. Estimated tax payments are due quarterly (see quarterly estimated tax entry).
Federal Income Tax Return (LLC taxed as Partnership)
Internal Revenue Service (IRS)
Required Renewal: annual
Type: filing
LLC members receive Schedule K‑1. Estimated tax payments are required if the members expect to owe $1,000 or more.
Quarterly Estimated Income Tax Payments (Federal & Wisconsin)
Internal Revenue Service (IRS) / Wisconsin Department of Revenue (DOR)
Required Renewal: varies
Type: filing
Both federal and Wisconsin estimated tax payments are due on the same dates. Use Form 1040‑ES (federal) and Form 1‑ES (Wisconsin).
Wisconsin Sales & Use Tax Return (if selling taxable goods)
Wisconsin Department of Revenue (DOR)
May Apply Renewal: varies
Type: filing
Most massage therapy services are exempt, but retail of products (e.g., oils, equipment) is taxable.
Unemployment Insurance (UI) Quarterly Wage Reporting
Wisconsin Department of Workforce Development (DWD) – Unemployment Insurance Division
May Apply Renewal: varies
Type: filing
Report wages and pay UI contributions electronically via the DWD UI portal.
Workers’ Compensation Insurance Coverage
Wisconsin Department of Workforce Development – Workers’ Compensation Division
May Apply Fee: $500.00-$500.00
Renewal: annual
Type: certificate
Proof of coverage must be posted in a conspicuous location.
Federal & Wisconsin Labor Law Posters
Wisconsin Department of Workforce Development (DWD)
May Apply Fee: $20.00-$20.00
Renewal: one time
Type: permit
Postings include FLSA, OSHA, Minimum Wage, Unemployment Insurance, Workers’ Compensation, and state-specific notices.
Record Retention – Client Treatment Records
Wisconsin Department of Safety and Professional Services (DSPS)
Required Renewal: one time
Type: permit
Records must be legible, securely stored, and available for inspection upon request.
Record Retention – Tax and Financial Records
Wisconsin Department of Revenue
Required Renewal: one time
Type: permit
Include payroll records, expense receipts, and bank statements.
Address Change Notification – Professional License
Wisconsin Department of Safety and Professional Services (DSPS)
Required Renewal: one time
Type: filing
Update can be completed online through the DSPS portal.
Annual Business License Renewal (City/Municipality)
City of Madison – Business Licensing Division (example; replace with actual locality)
May Apply Fee: $50.00-$50.00
Renewal: annual
Type: license
Check the specific city’s website for exact renewal dates and fees.
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